Everyone knows that IoT devices need to have very low power for all sorts of internal reasons, nothing to do with the energy policy. Saving energy is simply a good thing. But the California Energy Commission (CEC) has new rules for PCs. What are they? What is the structure and timing of the regulations? How will the rules and standards affect the semiconductor design ecosystem including EDA, IP, embedded software and other technology vendors that supply products to PC system manufacturers? How will compliance with the rules be enforced? What are the broader implications of energy efficiency rules and standards for the electronics industry in the era of IoT? How will adoption of these rules benefit consumers, businesses, and governments locally, nationally, and globally? What are the likely opportunities for providers of goods and services in the semiconductor design ecosystem? To be honest, unless I'm missing something, the "IoT" in the title of the evening is click-bait, since the new standards seem to be about PCs and monitors. While that may be the focus of the representatives from CEC and from the National Resource Defence Council (NRDC), I'm sure the semiconductor and EDA/IP companies will be focused on the big picture of reducing energy consumption in semiconductors in general. You probably know that datacenters consume a lot of power---2% of all power consumed in the US in 2014 (the last year I can find numbers). That might not sound like that much, but it works out to 70B kilowatt-hours or enough to power nearly 7 million homes for a year. Worldwide datacenters consume about 3% of all power. (I think the percentage is bigger in the world than the US not because the US has especially efficient datacenters, but it has a huge industrial sector and a lot of automobile miles.) The ESD Alliance (fka EDAC) is organizing a panel session on the evening of March 23rd. In keeping with the policy angle, the panel will be held, not in the auditorium of a semiconductor company, but in the rotunda of San Jose City Hall from 6-9pm. As usual, the evening kicks off with networking and refreshments from 6-7pm and the actual panel from 7-8.30pm. For all your navigation needs, the street address of San Jose City Hall is 200 East Santa Clara Street 95113, and there is parking at the Summit Center Garage on 4th Street. Welcoming everyone will be Shireen Santosham, Chief Innovation Officer for San Jose Mayor Sam Liccardo. The moderator will be Grant Pierce, who is the Chairman of the board of directors of the ESD Alliance (just elected recently), and CEO of Sonics in his day job. The panelists will be: Lip-Bu Tan, CEO of Cadence and Chairman of Walden International Dave Ashucklan, Deputy Director of the Efficiency Division of CEC Pierre Delforge, Director High Tech Sector Energy Efficiency of NRDC Ned Finkle, VP of External Affairs at NVIDIA Vik Kulkarni, SVP of RTL Power Analysis at Ansys Shahid Sheikh, Director in Government and Policy Group at Intel Vojin Zivojnovic, CEO of Aggios Ashuckian and Delforge will explain how the rules came about and why they are necessary, how much energy they will save, when they will take effect and how they will be enforced. They will address what the rules mean for manufacturers and the supply chain and their implications for broader national and global energy efficiency standards for electronic products, particularly as it relates to the emerging IoT market. There will be a panel discussion and audience Q&A. If you attend, it is expected that you will walk away with: An understanding of the CEC’s new energy efficiency rules and regulations for PCs and monitors: how they came about, why they are necessary, how much they will save, when they will take effect, and how they will be enforced What the rules mean for manufacturers and the supply chain; what implications the rules have for broader national and global energy efficiency standards for electronic products, particularly as it relates to the emerging IoT market Potential opportunities for new technical innovations in design and manufacturing Insight into the energy efficiency perspectives and “care abouts” of executive panelists representing the semiconductor, EDA, and embedded systems/IoT industries; how these executives view the CEC rules and what impact they will have on their companies’ as well as industries’ energy policy and strategies; how the new rules could affect the economy The event is free to ESD Alliance members, $40 to the general public. More details, including a link for registration, are here .![]()
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