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Application Engineers Are Like Gold
I wrote recently about my experiences Running a Salesforce , and one of the key aspects of marketing in City Slickers Marketing . Today, it is time for my thoughts on application engineering....
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A Walk Through DesignCon Turns Into a Long Journey
Have you ever attended the DesignCon show? I attended the recent event for the first time and was surprised by what I saw: tons of high-bandwidth coax cables, circuit boards, connectors, and other...
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What I Learned about System Design Enablement at DesignCon
While attending the recent DesignCon show for the first time, I was struck by the many displays of cables, connectors, boards, and various kinds of test equipment (you can read about the impact this...
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Advanced Packaging Needs Advanced Tools
At the recent DesignCon, Cadence's John Park presented Advanced Packaging Trends and Their Impact on EDA Tools . John admitted that there were too many trends to cover so he would focus on some key...
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See You in Barcelona at MWC!
I’ve been going to Mobile World Congress in Barcelona for over 10 years, and it never fails to amaze me. This year’s theme is “Creating a Better Future” and I can’t think of a better theme for Cadence...
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9½ Years to Pluto, No Go-Arounds
Here's the scene. You are Alice Bowman, who in 2018 will give a keynote at DesignCon. But that is years in the future. Today, it is 2pm on July 4, 2015. However, you don't get to eat grilled meat and...
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The Phil Kaufman Award Dinner, 2017
One of the best ways to save the planet is to educate people. —Dr. Rob Rutenbar, winner of the Phil Kaufman Award, 2017 The first two years of my career was spent in a room with Rob on a whiteboard,...
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Whiteboard Wednesdays - Can You Really Reduce DDR Power Dissipation by...
In this week's Whiteboard Wednesday, Marc Greenberg examines the non-linear relationship between frequency and power consumption and the power implications of fast burst transmission vs. slow...
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Rural India: Technology to the Rescue?
Last week I wrote about how mobile internet is expected to bring millions of Indians into the digital fold. Not surprisingly, there has been a spurt of tech startups focusing on the huge rural market...
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What Happens in a Patent Lawsuit?
One of the presentations in the exhibit hall, at the Chiphead Theater, was What Happens in a Patent Lawsuit? which was presented by John Strawn and Tom Millikan. I have written about patents a couple...
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Virtuoso Video Diary: Self-Paced Learning through Training Bytes
Martin Luther King Jr. said: “You don't have to see the whole staircase, just take the first step.” With schedules that are bursting at the seams, do you wish you could somehow squeeze in time to learn...
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Zombies
What is a zombie? It depends on who you ask. Venture capitalists talk about zombies, and so do operating system programmers. Not to mention people who watch zombie movies. And in a surprise bit of news...
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3rd Tensilica Day in Hanover: Extending our Senses
Two events in a row are a coincidence, three events are a series. With these words Professor Holger Blume has opened the 3 rd Tensilica Day at IMS Institute in Hannover and greeted more than 80...
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What's For Breakfast? Video Preview February 12th to 16th 2018
https://youtu.be/M3p1Luf4mtk Coming from Guangzhou, China (camera Carey Guo) Monday: Why Is 1 Not a Prime Number Tuesday: embedded world Preview Wednesday: Is Big Brother Watching You? Thursday: Paul...
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VerveCon 2018: Failure and Success
Last Friday, I attended the inaugural conference of VerveCon , a conference devoted to women in technology. With their vision of “empower[ing] women in technology and build community that helps them in...
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Suddenly You Are CEO. What Do You Do Next?
We've covered sales , marketing , and application engineering . Let's go up to the top, and look at what is involved in being CEO. Some aspects of the job generalize to other senior management jobs,...
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Wondering How Moving To Advanced Nodes Might Affect Manufacturability And Yield?
At the upcoming SPIE Advanced Lithography conference (Feb. 25 – March 1, San Jose, CA) you can hear from experts in the field on how these challenges are being addressed. On Feb. 28 you can hear from...
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Why 1 Is Not a Prime Number
It's Presidents' Day and Cadence is on holiday. So time for me to write about something that is interesting (well, it's interesting to me, anyway) but not directly anything to do with semiconductors or...
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embedded world 2018 Preview
It's nearly time for embedded world 2018 (yes, it likes to be trendy and put it all in lower-case), which takes place February 27 to March 1. It happens every year in Nuremberg, and is the biggest...
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Whiteboard Wednesdays - Using DDR PHY Power Features to Reduce Power Dissipation
In this week's Whiteboard Wednesday video, Marc Greenberg explains the ways to optimize power dissipation by controlling DDR PHY performance settings. https://youtu.be/cNzggIZIhig
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