Introduction Many suggestions were spinning around the globe, many ideas are being presented, many meetings are being made about how to strengthen customer relationship with the company, how to make the customer see that he is an active part in the company and he is really affecting the industry life? Cadence Academic Network had the right answer for this. As a great step Cadence Academic Network has achieved in the field of collaboration, is it presentation of a new concept which it called Lead Institutions. We could define the Lead Institutions as a big network that connects Cadence with the universities through the leading professors. This concept provides us many information to understand how the universities are doing effective research and education and also how to reach the high performance for the Academic Network through this environment. It's a customer-centric strategy where Cadence Academic Network focuses on their customers, understanding the need of the universities and also putting the universities into the core of our business. You may also ask “what is the functionality of customer-centric strategy?” Well, let me give you a brief explanation: Using the university data to understand what is the field that the university is focusing on to provide them the right courses and the right tools Understanding the innovation level of the university to raise it by encouraging the students through workshops and also competitions Strengthen the relationship between Cadence and the professors to solve problems the microelectronics industry is facing and push up the development to the next level. Cadence Academic Network is connecting universities to the industrial world by providing the latest tools and also the high profile courses through Europractice and other academic distributors. The University Software Program covers all the need for the students to understand and work with these tools. Through this, the students get a good chance to become employed in the microelectronics environment. Prof. Dr.-Ing. habil. Michael Hübner, Chair for Embedded Systems of the Information Technology (ESIT), Ruhr-Universität Bochum. " I use the Cadence iLS courses on a daily basis to teach my students directly from the heart of the EDA industry how to use the latest and more advanced tools out in the market to design complex embedded systems that meet today’s most demanding specifications ." As a personal benefit for the professors Cadence is connecting them through events, which help the professors to meet and discuss many different topics such as tools, courses, projects, …etc. What do I think about this concept? As my first day in the Academic Network started as an intern, I had many question marks, two of them were: How does Cadence Academic Network keep in sync with these many universities? How they can understand the needs for this long list of universities? After only one month for me in the Academic Network I could understand the functionality of this network. Through the Lead Institutions concept Cadence Academic Network had no issues of providing the right tools and also of understanding and stay in sync with the universities. Keeping in touch with the professors from these universities about their latest ideas for the research and development is very important for Cadence. The Lead Institutions concept helps advertising the universities by mentioning their names and presenting their projects during the worldwide events, as well as the professors of these universities who lead the Academic Network activities. As part of their duties Lead Institutions are considered as managers in the Academic Network LinkedIn groups, so they can answer questions and define problem descriptions that helps Cadence Academic Network to improve its performance and to exceed the customer expectations. Many projects have been finished through this wide network, and also it allows us to provide the best results to the customers and also to understand the weak points that we have and how to fix them. Tell us your suggestions, how would you improve this concept?![]()
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